What does Advise Media do?
We are a Las Vegas-based, industry leading Internet Marketing firm that has successfully managed millions of dollars in pay-per-click campaigns and provided badly-needed, natural (oragnic) exposure on major search engines for clients, both large and small, who demand the highest level of performance from their online marketing efforts. Quite simply, we put "eyeballs" on your site, driving targeted traffic from customers who are searching for the products and services your organization offers.
How do you do it?
Technically speaking, there are many ways we achieve this. For example, we use state of the art software, optimize sites utilizing Google-recommended guidelines ("white hat" SEO), take advantage of all Web 2.0 platforms such as viral and social marketing (think blogs, link building, Facebook, Twitter,etc) and spread the word through local search and free listings by the hundreds on such sites as Superpages.com and Yellowbook.com. We also utilize affiliate marketing programs - using one website to drive traffic to another — which is frequently overlooked by advertisers and can be a very valuable addition to your online marketing porfolio. For our pay-per-click campaigns, our creative team writes some of the most effective, unique (often funny) and "catchy" ad copy on the web. We then test these ads to find the most effective by using A/B ad variations, tracking the number of click-thru's each ad receives over a given time. Know this: The ads we write make you stand out from your competition, and draw qualified, targeted traffic to your website. What's not to like about that?
How do I know if it's working?
First and foremost, you will see an increase in business- particularly call volume. We will provide you with weekly or monthly comprehensive reporting that tracks every action taken on your website, from click thrus to bounce rate to average time on site to referring search engine. There is no aspect of reporting that we cannot cover, which helps you measure the overall effectiveness of your online marketing program, that you can then use to make smarter business decisions.
Can I manage my own SEM campaigns?
Keyword research is a complicated process, and can be done better by a professional. Effective text ads are not easy to write and testing their effectivness requires the ability to analyze click through reporting. However if you would like to manage your own campaigns, we can setup your account and train you how to use it. Keep in mind that when we manage our clients accounts, we are able to cut advertising costs up to 50% while driving up to 50% more visits.
There are so many SEO companies. Why choose Advise Media?
Commitment ignites action. Integrity begets success. Neither is optional from our perspective. We are a professional organization whose livelihood is directly related to how well we perform for our clients. When situations arise that require us to change strategy, we are accountable for such. And, because we work closely with our client base, we can implement change quickly and effectively. Search Engine Optimization is not rocket science; however, it does require dedication and experience to be done well. By keeping up with constantly changing trends in search marketing, and staying "on top of our game," we do guarantee that if it can be done, it will be done- the right way, the first time. Commitment...Integrity...Accountability...Refreshing, isn't it?
I have a shoestring budget. How can Advise Media work for me?
We, too, are a boutique operation at Advise Media, and while we have managed successful campaigns for large, corporate clients, our specialty remains small and mid-sized business. We have managed marketing campaigns as small as $100 per month and as large as $500,000 annually, and have a pricing structure to meet all levels. This provides us with unique perspective to work closely with clients of all sizes and scope, and to provide a "marketing department in a box" for those organizations that need helpful solutions on a shoestring budget. We've been there, and we understand the unique and creative challenges associated with working to find customers on limited funds. Basically, we get it. Let us show you the way.
Can you guarantee top placement on Google or Yahoo?
We can guarantee you that we will only take you on as a client if we feel that we can provide an obvious benefit to your organization. There are some industries that are so saturated that we simply cannot provide Top 7 placement, which is our goal with any client. SEO companies who claim to be able to do so either charge you exorbitant fees in advance of any work done, use "black hat" tactics that will provide immediate top placement (but will eventually get you banned once the Search Engine catches on), or promise the world and deliver nothing. We specialize in finding "niche" keywords or, "low hanging fruit" as we call it, for companies hoping to attract more traffic but exist in a very competitive online industry. This approach can be very beneficial, and when combined with a solid, well-managed PayPerClick campaign, the results can be every bit as effective as top organic placement.
What is Search Engine Optimization (SEO)?
The science of increasing a web site’s organic (natural) rankings is known as Search Engine Optimization. This is a constantly-evolving, complex process that requires time and attention to do well, by utilizing such technologies as content building, link exchange, viral and social marketing, and proprietary techniques.
As an Internet Marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the source code of a site, SEO tactics may be incorporated into web site development and design.
What is Search Engine Marketing (SEM)?
This is a broad term that focuses on all efforts related to increasing your web site’s visibility online. Primarily associated with PPC, it also encompasses some SEO efforts and web site optimization.
From Wikipedia: In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google Adwords, Yahoo! Search Marketing, and Bing (formerly, MSN). As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Because of the complex technology, a secondary "search marketing agency" market has evolved. Many marketers have difficulty understanding search engine marketing and they rely on third party agencies to manage their search marketing. Some of these agencies have developed technology that automates bidding and other complex functions required for the Pay Per Click model.
SEM vs SEO?
